How To Apply Internet Marketing To Build Your Small Business

Are you using Internet marketing to build your small business? I’m writing to share how to apply Internet marketing to turn your entrepreneurial yearnings into business success.

Rule 1 in applying Internet marketing to build your small business 

Don’t Multi-Task!

First, don’t multi-task in your own work! Because you’re more effective when you sit and do something, start to finish, without distractions.

Second, apply the same rule to your squeeze pages where you invite visitors to become subscribers. Because confused people do nothing! Your squeeze page is more effective when you let it do one thing, start to finish, without distractions.

Recognize that your landing page that you use as a squeeze page to get contact information matters because it has exactly one job. When you feel a need to do more than one job make an extra squeeze page.

Landing pages that get contact information from your visitors exist so you can add people to your list as a subscriber. That’s converting visitors to subscribers.

You invite visitors to be subscribers so you can contact them again. Otherwise you’re leaving them in the lurch. Because you can’t help much if you can’t connect!

Rule 2 in applying Internet marketing to build your small business 

Relationships Rock!

Every time your landing page does its one job successfully you get a shot at connecting with another person who may be your best future buyer. You’re allowing yourself to develop relationships with future buyers.

Building your small business is about relationships. Whether you’re applying Internet marketing to drive offline sales or to create an online business, it’s all about the same thing.

Relationships matter.

Rule 3 in applying Internet marketing to build your small business 

Deliver results!

Your landing page results drive traffic because when you get contact information you can connect with people. When you connect with people, they’ll return to your stuff online.

When people show up to your stuff, whether it’s a lens on Squidoo, an article on your own website or someone else’s website, a post in a forum, or some other combination that spells YOU on social media, do you know what’s happening?

I’ll tell you what’s happening. You’re getting a shot at delivering results.

Sure, it’s a small amount of results you can deliver for free with stuff you merely post online. But when that sparks a request for more information, you get to deliver more of you.

More of you means more results to the person on the other end.

Results received by someone who’s ready for change and willing to take action can transform their life.

There’s more!

When you think about doing something from start to finish, connecting with people and delivering results, you’re on the right track. But you’ve got to take action yourself or you’ll simply be run over sitting on that track.

The train of the Internet is relentless, so you’ll want to automate or your business will get run over if it’s stuck, even on the right track.

How Do You Get Visitors Online So You Can Write Email?

How you get visitors online so you can write email is such a natural and simple desire. That’s why it’s so commonly found online.

Indeed, that’s intended as such a simple question when you get started using Internet marketing, isn’t it? Sadly, there’s no 25-words or less answer that gets you what you’re looking for when you ask.

That’s why I’m writing. There’s a bit of a roundabout in getting started online. That’s as true when you’ve got a successful offline business you’re moving online as it is when you’re starting fresh.

Writing email letters nurtures relationships.

It makes sense to be eager to write email that gets delivered. It works.

And if you’ve got one person you want to write email letters to, it makes sense to start by writing one email. Then send it.

And do you know what? If you’re positive you’re only interested in having a handful of people to write email to, that’s even a good way to start.

But you want lots of people on your list.

That’s what doing business online is about. Doing business with lots of people!

Getting lots of people on your list is kind of like you standing alone on an airport runway. You’re watching all these full airplanes take off. You want to take off too!

But to build your own small business with your own goals, you’ve got work to do before takeoff. You’ve got to build your back office support at the same time as you get your airplane and fuel it up.

Bridging the Gap

Your back office support in an online business involves list technology. For example, I use Aweber.

There’s a bit of a gap between you using list building technology and you writing email that gets delivered to your future buyers. That gap has to do with getting visitors.

You’ve got to have a place for visitors. A good starting place is a squeeze page. A squeeze page is a page on the Internet that you own. All it does is collect contact information and connect to your list technology.

One step is getting visitors online so your squeeze page can convert your visitors to your subscribers so you can write email. But where do your visitors come from?

Internet traffic

There are many sources of Internet traffic. The easiest way that works for the long haul is to learn how to place content online that’s appealing to your future buyers.

Article marketing

Often this approach is called article marketing, even when your choice of media is video, audio, or a short blog post you write regularly.

How does that get visitors?

Your content appeals to your future buyers. So when people who are your future buyers are online, when they use search engines they can find your content in their search results. That’s called organic Internet traffic, by the way. Organic traffic is good for the long haul because you don’t have to keep paying someone in order to keep getting organic traffic.

What do you do with visitors?

Okay, so visitors find you because they learned a little bit from your content. You whet their appetite and they want learn more from you so they clicked on a link you provided for learning more.

Your link goes to something else of yours. Sometimes you link to more content. Other times you link directly to your squeeze page.

Eventually! Your Squeeze Page

You get visitors to your squeeze page.

Visitors on your squeeze page can give contact information.

Your squeeze page can take that contact information and give it to your list technology. You can connect that with your list technology delivering a free gift in exchange for your visitor’s contact nformation. That’s a good way to get people inspired enough to take action rather than get distracted, forget and go away forever.

What happens the first time all those steps are completed?

Congratulations. You’ve got your first subscriber.

Do you know what that means? You have a way to get visitors online so you can write email that gets delivered.


How Does Your List Show Your Subscriber What You Do Best?

Your list shows your subscriber what you do best over time. Like relationships in the real world, who you are shines through you and attracts your subscriber.

You learn how to build your list in bits and pieces. No one is a born list builder!

You share little bits and pieces of what you love and know best all over the Internet. Like stories of old, that’s your breadcrumb trail back to you.

Each time you provide content somewhere you get to leave your name. If you have a website where people can learn more you get to link to that.

Over time, people who are searching for your solutions will begin to bump into you. If they like you a lot they may join your list right away.

Most people won’t follow you right away! That’s just not the way the world turns.

When the right folks for you bump into you over and over, that’s when the magic begins. It takes seeing you over and over!

You unleash the power of the Internet when you leave enough breadcrumbs of your content pointing back to where you are. That way, people can bump into you hundreds and thousands of times.

Seeing you all over? Name recognition.

Getting good clues on solving problems? Curiosity.

Urgency in your reader? All this comes together.

Click! Finally your reader clicks to learn more from you.

Once you reach a sort of critical mass this can happen in minutes! When it does you’ve got to be ready to deliver.

Over time, you’ll gain a following of people with problems. As you get better at this, your new subscribers with problems will become your buyers faster.

In the beginning you’re guessing at what your subscribers want and need to hear. Over time you will get questions from your subscribers.

Questions help you! As you provide answers to your subscribers, you figure out what parts of your expertise to share with your subscribers.

That’s when you begin list building for traffic. Your email to your subscribers drives traffic where you want, when you’re ready, any time you want.

People who know a lot in your area of expertise will bump into you. Some of them may become a guest blogger, others may become joint venture partners or more!

Your List Represents Your Business Relationships

Your list represents your business relationships. Business is an exchange of value. Ao, to give more in use value than customers give in cash value. Every time!

What is a list? To an outsider, your list is perhaps just a collection of email addresses and the like. To you, as the owner of your business that created your list, your list represents your important relationships within your marketplace and with your buyers.

Yet for small business owners, your list is much more than a collection of email addresses. More than whatever other data you may choose to collect, too. Your list is the center core of your small business.

Your list is your asset. Your list is important. Indeed, your list is probably your most important business asset even if you own a lot of equipment!

In the USA, none other than, “Uncle Sam” has long recognized the dollars and cents value of your list as a small business owner. Not the actual content of your list! But certainly in the value of your list as your asset, as representing your business.

Yes, indeed, your list has value and “Uncle Sam” cares! The fact that your list is indeed an asset is recognized by the federal government of the United States of America. From allowing tax deductions to valuing businesses, “Uncle Sam” recognized the value of your list long before the first computer — or tamed electricity to run it — were available.

How? As, “Goodwill.” There’s a line for Goodwill in your balance sheet for business valuations that is used for the value of your reputation and your relationships.

Your list represents your relationships. When you automate your list building efforts, your list provides a glimpse at details of each of your relationships. Your list kind of acts as an extra memory for you as a business owner, too, even showing who is interested in what topics based on what emails are opened.

List building involves you in the creation and nurturing of your most important business asset. Don’t worry, list building for traffic will help you. Learn how to create, nurture, automate.

Your small business relies on your list because your list represents your relationships. That includes your relationships with repeat buyers who give referrals! Right through to the people who just this moment found you and asked to learn more. As you automate and set up your list building efforts to work for you on autopilot,  your list building work creates your own personal vending machine on the Internet.

UPDATE: Here’s what I’m doing now:

And where you can learn more…


List Building Creates Your Asset

List building creates your asset. Business is about relationships. Your business relationships are represented by your list.

In fact, list building is your most important business responsibility. Don’t rush to delegate or outsource this task that’s on the critical path to your success. Keep your hand in.

Create your list with care. Make time to invite all your existing customers! Consider what will attract a fresh stream of new visitors who are interested in your main topic who will grow to like, respect and trust you.

Your visitors will get to know your business. As in the real you, warts, farts, giggles, expertise in your main topic, and all. Your progress as you grow will be visible and gain respect.

Your visitors who have a challenge need help! A percentage of your visitors who believe you can help them solve their most pressing problems convert to subscribers. That’s your objective: attracting people who recognize your ability to offer a solution to their needs and capturing their contact information.

You faced challenges. You found solutions. You’ve done so in the area you’re helping people now. That’s something you share in common with your subscribers.

When your business has something in common with a visitor, you’ll be able to relate to each other. You can help each other grow. Yes, you can grow from each subscriber because helping people get what they need helps you grow as a leader.

Feedback, constructive criticism, even off-the-wall comments help you to build community. Community leads to contribution over time. Recognized contribution leads to a stronger community.

As each subscriber with something in common joins your list, you grow your list into your community. You interact, you help. You get to know your subscribers on your list one subscriber at a time. That’s where relationships arise.

Jump starting a community can take time. You start out with a community of you. Your conversation-opening blog growing into a community requires a visitor who becomes a subscriber, and someone courageous who gives your first comment.

Your business starts with a community: you! List building for traffic starts now as a community of one. You start somewhere, such as right hear in writing blog posts – and let audio and video follow!

Do you want to learn to write, record audios and videos as you build your list around your main topic? You’ll find help here for that too. That’s about putting your benefits and yourself in.

Step one is choosing your main topic. Then you’ve got to let go of at least a little bit of the fear of doing something new. Your fear becomes excitement in bits and pieces!

You stretch your comfort zone. Pay attention to your feelings. Take action!

Be yourself. Let “You!” out into the world. That’s how people visit, subscribe — and unsubscribe!

Unsubscribing is as important as subscribing when you’re building a list. Being yourself means you’re sharing who you are. That’s kind of where relationships are born that fit you and what you are doing to help the world.

Relationships grow from appreciation of your insights. For some people, that means you agreeing with what they already thought of. For others, appreciation may stem from your style combined with your useful and informative delivery of help, regardless of whether they agree with you or not.

Relationships online are similar to relationships “in the real world”. Many of the people in our lives are quite different from us. At least, when you’re open-minded, you attract a life for yourself that includes a wide variety of people!

Figuring out who is safe to keep in your life and your business is a trial-and-error sifting process. That’s going to be true in your list building too! You’ll be unsubscribing people from your list, just as people are unsubscribing from your list.

When someone on your list turns to you for help, respond! That request for help may be in your area of expertise — or not! Either way, be open, confirm your understanding, and act as your best self.

Listen to your subscribers by paying attention to details! Check in to make sure you understand what help is needed. As in kind of repeat back to your subscriber in other words to check that your understanding is correct.

Why be so careful? Because words in an email exchange or on a comment form lack context! You don’t get to hear tone of voice, you miss out on the chance to smile an acknowledgement that “you matter!” or nod that “I’m here and listening!” at all.

You’ll make mistakes. We all do! Yet by establishing a habit of confirming your understanding, you diffuse the barrier a lack of context creates.

If you’re willing and able to help? Say so. Offer different ways, including by exchanging email.

If it’s not something you can help with or want to help with? Be yourself, responsibly, just as you would offline. Be upfront, clear, and honest in a gentle way.

Do your best to reply immediately.  The intent is to give a solution that will get your subscriber one step closer to solving their problem. That may be a sentence or a paragraph of advice freely given because you understand and can direct subscriber around a bump.

If you have your own service or product that gives a full solution? You can share a link to somewhere you personally explain how and why that’s a solution to this exact situation and how your clients benefit. And consider giving a copy or a partial copy right then and there.

Why? Well, if you’re referring to your own product, you’ve probably written a blog post about it already, haven’t you? Give a link to the one best-fit blog post of yours that fits their exact need.

What if you don’t have a blog post that fits? Congratulations! You’ve been handed an opportunity!

Your subscriber just helped you. You’ve been given a real-life example. You received a gift for your blog.

Give a solution for that exact problem with a link to your own product as a blog post. I say congratulations because that is the very best way to talk to, “the whole world!” You’ll be able to put this one person in your mind and write exactly what will benefit them most.

How does that relate to your list building for your main topic? Like a custom fit pair of the best shoes! Your one subscriber who asked for help is not the only person in the world approaching your solution with that set of circumstances.

Say, “Thank you!” You might even want to give your subscriber who prompted your post a thank you gift from among your information products. Not just to be kind — you’ll also encourage future interactions.

Write your post! Put a link to your post in your email to your subscriber saying, “thank you!” and give at least a valuable excerpt from the product you link to in your blog post. Specifically giving the next, “next step” so your subscriber gets another step closer in what they need to do.

Then listen! Maybe you’ll get an opportunity to walk through an entire new path to your solution. Your now-building community sees your steps and ignites your imagination. A whole series of blog posts may pop right out, maybe even a different approach that yields new products as well as new ways of coaching and mentoring that you decide to offer.

You’re an expert! I mean, you knew the answer. You helped with your knowing the answer and your being, “You!”

When you don’t have a clue say so! Be yourself, responsibly, just as you would offline. But that’s different from just not having helped.

Your existing life experience includes solutions to problems. You might not feel comfortable sharing that experience. I’m not suggesting you pretend or fake it, I’m simply saying when you have solutions and sharing them is outside your comfort zone that you leap that chasm.

Dare to share your expertise. Dare to share solutions to problems about your main topic in your list building activity. Step out of your comfort zone: grow yourself and grow your business.

UPDATE: Here’s what I’m doing now:

And where you can learn more…