Your list represents your business relationships. Business is an exchange of value. Ao, to give more in use value than customers give in cash value. Every time!
What is a list? To an outsider, your list is perhaps just a collection of email addresses and the like. To you, as the owner of your business that created your list, your list represents your important relationships within your marketplace and with your buyers.
Yet for small business owners, your list is much more than a collection of email addresses. More than whatever other data you may choose to collect, too. Your list is the center core of your small business.
Your list is your asset. Your list is important. Indeed, your list is probably your most important business asset even if you own a lot of equipment!
In the USA, none other than, “Uncle Sam” has long recognized the dollars and cents value of your list as a small business owner. Not the actual content of your list! But certainly in the value of your list as your asset, as representing your business.
Yes, indeed, your list has value and “Uncle Sam” cares! The fact that your list is indeed an asset is recognized by the federal government of the United States of America. From allowing tax deductions to valuing businesses, “Uncle Sam” recognized the value of your list long before the first computer — or tamed electricity to run it — were available.
How? As, “Goodwill.” There’s a line for Goodwill in your balance sheet for business valuations that is used for the value of your reputation and your relationships.
Your list represents your relationships. When you automate your list building efforts, your list provides a glimpse at details of each of your relationships. Your list kind of acts as an extra memory for you as a business owner, too, even showing who is interested in what topics based on what emails are opened.
List building involves you in the creation and nurturing of your most important business asset. Don’t worry, list building for traffic will help you. Learn how to create, nurture, automate.
Your small business relies on your list because your list represents your relationships. That includes your relationships with repeat buyers who give referrals! Right through to the people who just this moment found you and asked to learn more. As you automate and set up your list building efforts to work for you on autopilot, your list building work creates your own personal vending machine on the Internet.
UPDATE: Here’s what I’m doing now: http://slowselfimprovementguide.com/2017/01/13/how-do-you-become-successful-in-starting-a-business/
And where you can learn more… http://slowselfimprovementguide.com/listbuildingfortraffic/