How you get visitors online so you can write email is such a natural and simple desire. That’s why it’s so commonly found online.
Indeed, that’s intended as such a simple question when you get started using Internet marketing, isn’t it? Sadly, there’s no 25-words or less answer that gets you what you’re looking for when you ask.
That’s why I’m writing. There’s a bit of a roundabout in getting started online. That’s as true when you’ve got a successful offline business you’re moving online as it is when you’re starting fresh.
Writing email letters nurtures relationships.
It makes sense to be eager to write email that gets delivered. It works.
And if you’ve got one person you want to write email letters to, it makes sense to start by writing one email. Then send it.
And do you know what? If you’re positive you’re only interested in having a handful of people to write email to, that’s even a good way to start.
But you want lots of people on your list.
That’s what doing business online is about. Doing business with lots of people!
Getting lots of people on your list is kind of like you standing alone on an airport runway. You’re watching all these full airplanes take off. You want to take off too!
But to build your own small business with your own goals, you’ve got work to do before takeoff. You’ve got to build your back office support at the same time as you get your airplane and fuel it up.
Bridging the Gap
Your back office support in an online business involves list technology. For example, I use Aweber.
There’s a bit of a gap between you using list building technology and you writing email that gets delivered to your future buyers. That gap has to do with getting visitors.
You’ve got to have a place for visitors. A good starting place is a squeeze page. A squeeze page is a page on the Internet that you own. All it does is collect contact information and connect to your list technology.
One step is getting visitors online so your squeeze page can convert your visitors to your subscribers so you can write email. But where do your visitors come from?
There are many sources of Internet traffic. The easiest way that works for the long haul is to learn how to place content online that’s appealing to your future buyers.
Often this approach is called article marketing, even when your choice of media is video, audio, or a short blog post you write regularly.
How does that get visitors?
Your content appeals to your future buyers. So when people who are your future buyers are online, when they use search engines they can find your content in their search results. That’s called organic Internet traffic, by the way. Organic traffic is good for the long haul because you don’t have to keep paying someone in order to keep getting organic traffic.
What do you do with visitors?
Okay, so visitors find you because they learned a little bit from your content. You whet their appetite and they want learn more from you so they clicked on a link you provided for learning more.
Your link goes to something else of yours. Sometimes you link to more content. Other times you link directly to your squeeze page.
Eventually! Your Squeeze Page
You get visitors to your squeeze page.
Visitors on your squeeze page can give contact information.
Your squeeze page can take that contact information and give it to your list technology. You can connect that with your list technology delivering a free gift in exchange for your visitor’s contact nformation. That’s a good way to get people inspired enough to take action rather than get distracted, forget and go away forever.
What happens the first time all those steps are completed?
Congratulations. You’ve got your first subscriber.
Do you know what that means? You have a way to get visitors online so you can write email that gets delivered.