3 Secrets of Internet Marketing for Small Business Owners

What are the secrets of internet marketing for small business owners? Good question!

In fact, that is a question that gets asked a lot online! That’s why I’m writing this article.

Using Internet marketing in your business is becoming more critical for business success with every passing year. It’s still a fairly new skill for small business owners.

In this article I share 3 secrets of Internet marketing for you as a small business owner.

 

3 Secrets of Internet marketing

 

Supply

 

Supply is whatever gets sold. That’s the products and services you sell.

For small business owners, what’s your bottom line goal? Profit!

Small business owners get paid profit. You get profit when you do what you’re best at doing.

Your small business is most efficient there. Be choosy! What you choose to supply matters.

 

Demand

 

Demand is whatever people want.

Hint? Supply what people want!

Clues? Where do people spend money now?

You don’t want to create buyers! You want to attract buyers who have an existing demand.

 

Supply plus Demand

 

When your supply fits demand? People with urgent demand for your supply of solutions will seek you out and find you.

That’s how you meet demand in Internet marketing. Find out how to be found by the right people!

That’s research. But remember to research supply plus demand.

Where urgent demand fits stuff your business is best at supplying you’re ready to apply human psychology.

 

Human Psychology

 

Human psychology is about feelings. You want to guide people to have buying related feelings.

That happens when people respect, like and trust you. Finding you online starts that!

Email from you continues the conversation. Apply human psychology as you create sample emails.

Test, measure and adjust based on what you learn. Don’t keep testing forever!

 

Supply plus Demand plus Human Psychology

 

Once you know where your best supply and demand lies? Apply human psychology.

Help people find you and buy from you. Set everything up together and start helping people!

How? The secret about applying human psychology to supply and demand is in connecting with buyers one by one.

Why? What you cannot do for one buyer, won’t work for a crowd.

 

Sample Emails

 

Focus on human psychology of one person. When you figure it out, don’t keep that a secret!

Copy what works with one buyer. Create email campaigns for subscribers.

For your buyers, too! Create sample emails using what you’ve learned so you can nurture your buyers over time.

Do it again. Internet marketing is the, “Repeat!” part that you add on to connecting one person at a time.

Creating sample emails is your tool. You use your sample emails along with your list technology to automate online.

 

Apply your knowledge of supply and demand to connect with buyers using human psychology.

Experiment! Find what works for you.

Do it.

Create sample emails using what you did.

Do it again!

UPDATE: By the way, do you want to learn more? I’m using business examples as I teach, so I invite you to visit here: http://slowselfimprovementguide.com/2017/01/13/how-do-you-become-successful-in-starting-a-business/

Your List Represents Your Business Relationships

Your list represents your business relationships. Business is an exchange of value. Ao, to give more in use value than customers give in cash value. Every time!

What is a list? To an outsider, your list is perhaps just a collection of email addresses and the like. To you, as the owner of your business that created your list, your list represents your important relationships within your marketplace and with your buyers.

Yet for small business owners, your list is much more than a collection of email addresses. More than whatever other data you may choose to collect, too. Your list is the center core of your small business.

Your list is your asset. Your list is important. Indeed, your list is probably your most important business asset even if you own a lot of equipment!

In the USA, none other than, “Uncle Sam” has long recognized the dollars and cents value of your list as a small business owner. Not the actual content of your list! But certainly in the value of your list as your asset, as representing your business.

Yes, indeed, your list has value and “Uncle Sam” cares! The fact that your list is indeed an asset is recognized by the federal government of the United States of America. From allowing tax deductions to valuing businesses, “Uncle Sam” recognized the value of your list long before the first computer — or tamed electricity to run it — were available.

How? As, “Goodwill.” There’s a line for Goodwill in your balance sheet for business valuations that is used for the value of your reputation and your relationships.

Your list represents your relationships. When you automate your list building efforts, your list provides a glimpse at details of each of your relationships. Your list kind of acts as an extra memory for you as a business owner, too, even showing who is interested in what topics based on what emails are opened.

List building involves you in the creation and nurturing of your most important business asset. Don’t worry, list building for traffic will help you. Learn how to create, nurture, automate.

Your small business relies on your list because your list represents your relationships. That includes your relationships with repeat buyers who give referrals! Right through to the people who just this moment found you and asked to learn more. As you automate and set up your list building efforts to work for you on autopilot,  your list building work creates your own personal vending machine on the Internet.

UPDATE: Here’s what I’m doing now: http://slowselfimprovementguide.com/2017/01/13/how-do-you-become-successful-in-starting-a-business/

And where you can learn more… http://slowselfimprovementguide.com/listbuildingfortraffic/