What Is A Squeeze Page?

What is a squeeze page? I get asked this from time to time. This is a common question online.

In this blog post I’m going to share what a squeeze page is. I’ll also share why to keep your squeeze page simple, how you get information on your list, how people find your squeeze page, other ways of describing your squeeze page – and why you need your own squeeze page.

What is a squeeze page?

A squeeze page is a web page on the Internet. It’s a simple web page in that it only has one role.

Your squeeze page collects contact information from visitors. That’s all!

Don’t make your squeeze page do more than what it takes to get your visitors to give their contact information and press the enter button. Keep it simple.

Why keep your squeeze page simple?

Remember, some visitors are actively traveling! Many are drinking a cup of coffee in a noisy environment while checking email, maybe talking on the phone. Still others are taking care of office matters as people drop by, or caring for small children. Or any number of other things!

Reality is that you’re competing for attention. Don’t let that contest take too long or you’ll lose out.

Keep your squeeze page simple so people don’t get distracted and go away before giving contact information.

Why do you need your own squeeze page?

The short answer is, “You need to build a list!” That’s because when you’re using Internet marketing, your biggest asset is your list.

Building a list requires you to get contact information. That’s exactly what a squeeze page does.

How does contact information get on your list?

Your squeeze page delivers contact information to your list technology. Collect and deliver!

The best way to get contact information into your list is to have your own squeeze page. Your list technology can then handle a lot of details for you.

How do people find your squeeze page?

When you have your own squeeze page you have an open invitation for visitors to join your list. You can drive traffic to your squeeze page by telling people where to go and what to do.

For example, any time you share something useful online you can include a link to your squeeze page. That way, you can say to each reader, “If you want to learn more, then go to this page!” where this page you refer to is a link to your own squeeze page.

Landing page? Opt-in page? Capture page?

Any page that has exactly one job where that job is to get contact information is a squeeze page. You will find that some people like to use other words!

Examples include: landing page, opt-in page and capture page. All are squeeze pages.

You want all the contact information for qualified visitors to get collected and go on to your list technology. That’s the role of this page, whether you call it a squeeze page, landing page, opt-in page, capture page or any of the other words you’ll see online.

Why you should put your squeeze page as the index of your own website.

I suggest you put your squeeze page on the Internet as a webpage on a website you own. That way you have full control. No one’s arbitrary decisions are going to take down your important webpage so you can be sure your webhosting will be responsible so you can stay as their paying customer.

For example, my squeeze page!

UPDATE: http://slowselfimprovementguide.com/listbuildingfortraffic/

and allows visitors to enter their information. My list technology gets the contact information from the squeeze page and immediately delivers a free gift to my new subscriber as an educational thank you gift for becoming my subscriber.

That’s the answer to what is a squeeze page and how you’ll be using your own squeeze page! It all boils down to the fact that when you’re building your list you need to get contact information. Your squeeze page is what you use to get contact information and deliver that into your list technology from your visitor.


How Does Your List Show Your Subscriber What You Do Best?

Your list shows your subscriber what you do best over time. Like relationships in the real world, who you are shines through you and attracts your subscriber.

You learn how to build your list in bits and pieces. No one is a born list builder!

You share little bits and pieces of what you love and know best all over the Internet. Like stories of old, that’s your breadcrumb trail back to you.

Each time you provide content somewhere you get to leave your name. If you have a website where people can learn more you get to link to that.

Over time, people who are searching for your solutions will begin to bump into you. If they like you a lot they may join your list right away.

Most people won’t follow you right away! That’s just not the way the world turns.

When the right folks for you bump into you over and over, that’s when the magic begins. It takes seeing you over and over!

You unleash the power of the Internet when you leave enough breadcrumbs of your content pointing back to where you are. That way, people can bump into you hundreds and thousands of times.

Seeing you all over? Name recognition.

Getting good clues on solving problems? Curiosity.

Urgency in your reader? All this comes together.

Click! Finally your reader clicks to learn more from you.

Once you reach a sort of critical mass this can happen in minutes! When it does you’ve got to be ready to deliver.

Over time, you’ll gain a following of people with problems. As you get better at this, your new subscribers with problems will become your buyers faster.

In the beginning you’re guessing at what your subscribers want and need to hear. Over time you will get questions from your subscribers.

Questions help you! As you provide answers to your subscribers, you figure out what parts of your expertise to share with your subscribers.

That’s when you begin list building for traffic. Your email to your subscribers drives traffic where you want, when you’re ready, any time you want.

People who know a lot in your area of expertise will bump into you. Some of them may become a guest blogger, others may become joint venture partners or more!

List Building for Traffic: Build a List You Can Be Proud Of!

When we want to make money online, one of the moving parts is an email list. That’s what list building for traffic is all about.

Why? I’ll tell you why.

We build an email list:

  • Because when we build an email list we can connect with people.
  • Because when we send good stuff people go look at our good stuff.
  • Because when people look at our good stuff, hey, that’s traffic!

Search engines:

When we get traffic to our good stuff, the search engines notice. That’s called great!

  • Because when search engines notice, they quite often reward us by sending us more traffic.
  • Because search engines want to deliver results that match what searchers want.
  • Because advertisements provide revenue to search engines and if the search results aren’t relevant search engines don’t get the behavior they want from searchers! (Yep – clicking on advertisements so search engines get paid and get searchers to return to click on more ads)

Free help:

Search engines give free help finding stuff so that they can get paid in many ways. Over time, how a search engine makes money is, at best, a moving target.

So what we give wants to be well labeled. By that, I mean, accurately described.

That way, regardless of “today’s” way of rewarding content… we continue to give free help to real people with real problems.

When we give value, there are folks on the Internet who can make money online based on showing what we’ve got. Some, such as search engines, will send folks our way and find a way to get paid for doing so that’s not connected with us. Such as advertisers!


Others will simply steal our stuff. That’s okay – give anyway!

It’s reality. Some people steal.

How to handle theft:

  • Recognize it’s inevitable.
  • Recognize mostly it’s not worth our time pursuing.
  • Recognize we help ourselves when we choose to forgive.
  • Recognize we want to keep giving anyway.

Real people with real problems:

Building a list we can be proud of is about connecting us and our help with real people who have real problems we can make a difference with. It’s about developing relationships.

When we help people, over time, people who take our help and benefit from our help, will begin to respect us. Some will like and trust us.

Buyers buy:

Some people buy. Some people will buy from us.

Some of who buy from us, will continue to buy more from us. That’s natural because we will continue to provide more help that they find useful.


Sometimes people will do what it takes to begin to get transformation and real results from our help. That’s when our business online becomes real.

We deliver results. We pay attention to how people get specific outcomes from our help.

We package up our help more efficiently.

That’s when we make a difference. Because what we do matters to people who want what we can deliver to them in the way of specific outcomes.

Transforming lives:

Helping people transform their lives matters.

  • Getting people unstuck.
  • Guiding.

When we’re making a difference, do you know what else happens?

  • Our joy in serving.
  • Our contentment in serving.
  • Our ability to get get paid increases and can produce a predictable income stream.
  • We learn how to help more people and we make money online by a business that is truly sustainable.
  • We can give back to the world and leave a legacy.


People and moving parts:

Ahhhhh… but to get there requires effort over time. Because it involves people. Because it involves moving parts on the Internet and in our own mastery of what we offer and the technology supporting us.

And we’ve got to have all the parts in order to attract the right people and be able to help them. So there’s going to be a path to building our own  process.

Building our process for our business is similar to our offline processes we’ve come up with for living each day of our personal lives.

For example we have our own processes for:

  • Doing our own laundry (sort for color? hang to dry?)
  • Getting ready for bed (relax by reading, listening or watching something?)
  • Getting up in the morning (jump out of bed singing? drink coffee?)

We took tasks and put them into something that fits us and has the pieces involved. Just like water and soap are part of doing our own laundry, building our list, attracting Internet traffic, and creating an offer that converts are part of our process when we want to make money online.

Attracting the right people:

Once we get our processes together, we can put the moving pieces and the people together so we can help people. We help people either by making our own products and services or by some other business model, such as affiliate marketing (selling other people’s products and services) or advertising (where our stuff’s so good people hang out with us and we, well, essentially, sell the fact that people hang out with us and might go shopping while hanging out).

When we’re helping people we can figure out a way to get paid. Helping people is what we need to do regardless of what way we choose to get paid.

What do I mean? I mean that regardless of our choice of business model what we must do is help people in a way that makes a difference. Otherwise people won’t stick with us and we won’t get paid.

But when we do get the people and the moving parts in place?

  • Then people who are ready, willing and able to benefit from our deeper help will find us.
  • Over time, people refer people to us for help, too!

People show up one by one:

  • Internet traffic happens when the moving parts are in place because we have a way to attract people to us one by one.
  • Internet traffic is about real people with real problems showing up.
  • When people with real problems show up, we can help.
  • When we give  a little bit of free help, people begin to connect with us.

SIMPLE and EASY are the key:

When we get email replies from people on our email list, we can suggest easy, simple ways for them to solve challenges they face that we’ve already figured out. Simple and easy are the key because it happens faster, better and cheaper when we stick with simple and easy.

Stick with simple and easy. No matter how detailed your process has to be because of the tasks involved, keep it simple and easy.

It’s a hard lesson. One we all learn and relearn daily! 😉

So when we look to build a list, let’s build a list we can be proud of:

  • Let’s do so by being ourselves.
  • Let’s do so by experimenting.
  • Let’s include multiple lists so our experiments are targeted.
  • Let’s figure out how we can help people simply and easily!

Clarity and purpose:

When we build a list we can be proud of what we’re doing is teaching ourselves too! We gain clarity and purpose.

That’s right, we  build a list we can be proud of through our own clarity.

We build our list around who we are and what we do best.

When I use the word clarity, I’m talking about our clarity of our own purpose as human beings.

Figuring out our purpose:

That takes effort over time to figure out. It’s not something we simply look in the mirror and say, “Aha!”

We have to search for our clarity of purpose. To some extent, we must experiment and fail forward toward success.


Our own personal clarity comes when we begin to recognize who we can serve best! Here’s a clue: where we find it simple and easy… and fulfilling.

That’s where our time, talent and treasure overlap with what people are spending money on right now. That’s what fits us.

Why I’m writing:

I’m writing to show you how our own clarity of purpose determines whether we build a list we can be proud of. Or not!

I’m writing to share how to build a list we can be proud of.  How to fail forward to that as a success.

Our Email List IS Our Market:

  • Because our email list is our own personal market space.
  • Because our relationships with people on our list form our market place.
  • Because we can make a difference when we’ve got a relationship with people who have problems we know about solving.

List testing?

Our list is a testing field. It’s an experiment in finding out who belongs there and why.

So we want to get it right. Badly enough to restart over and over again.

Yep. Even if it means creating and then discarding many lists along the way.

Let’s close our eyes for just a moment…


(1)  Action! Clicking through to us is how to become our visitor, whether that’s because someone just found us using their favorite search engine, or some other way such as a referral from another source.

(2)  Attention! Our content that person clicked through to become our visitor at, well, either our content catches attention – or not.

(3)  Conversion! After consuming our content, there’s a decision point. Our visitor subscribes – or not.

When we have clarity of purpose:

(1) We begin to know exactly what we’re best at and who we can best help… today. This is a moving target!

  • That means we are not the same yesterday, today and forever.
  • That means our subscribers will come and go.
  • That means our lists themselves will come and go.
  • That means we want to pay attention!

(2) We know we cannot be best at everything.

  • So we experiment.
  • So we test.
  • So we create multiple lists.
  • So we explore to figure out what fits best.
  • So we observe.

(3) We’re willing to get better at what we do because we like it. We’re willing to work at making it become well defined because it’s stuff that matters to us.

(4) We begin to become the “Go To Person” for our expertise.

  • Sometimes we’ll get that “15 minutes of fame” as something we can spark into more.
  • Other times we simply put in effort over time, testing, measuring and continuously improving what we’ve got out there.
  • Other times we’ll rejoice that we can restart our lists or simply add new ones because they’re simpler and easier to fit us so we serve better.

(5) We enjoy our days more.

  • So we can give extra attention happily.
  • So we’re helping people in ways that matter to us.
  • So we feel joy and contentment in serving.
  • So when we get email replies from our subscribers, we’re happy to help.
  • So we grow and include pointers to products and services we offer that give more in-depth help than a simple email reply can provide.

(6) We limit interactions with people we aren’t best at helping.

  • Sometimes what that looks like is the deconstruction and decommissioning of a list.
  • Sometimes we unsubscribe people that don’t fit.
  • Sometimes we simply turn off one or more of our lists as we focus elsewhere.
  • Sometimes we transition our good stuff over to someone else who’s going to carry on with our stuff because we’re selling the business to them. ( For example? Hey, my dentist sold his practice! Lots of professionals do this offline. When we build a business, we’re building an asset!)

(7) We don’t mind that we repel people we’re not a fit for.

  • We become clear on who we fit over time.
  • We get joy and contentment from serving in ways we fit.
  • So we feel good about repelling people who simply don’t fit because we are learning who we are and how we can go make a difference in the world by being ourselves.

Let’s look at how to figure out how to gain clarity of purpose!


  • Because clarity of purpose is the bottom line of how to succeed online.
  • Because how to succeed online requires a foundation of clarity of purpose.
  • Because we gain joy and contentment by serving with clarity of purpose.

How to take steps toward our clarity of purpose:

(1)  Identify

We identify who we want to attract and who we want to repel!

We figure out who we are in life. That’s who we want to be online.

So we specifically target prospects with something in common with our ideal, best buyers. We behave in ways that grab their attention.

(2)  Focus

We focus our time and effort!

We invest ourself. We recognize that gaining clarity of purpose in our online business is a process.

We  test our results. We adjust your process.

(3) Observe

We observe our successes online!

We help people. We begin to connect with people we help.

We observe who takes our help and runs with it to success. We observe who simply takes our help for entertainment.

(4) Action

We take action that moves us to our success online in tiny steps!

We begin to pay attention to what we do that’s simple and easy. We begin to notice where we put in effort that does not reward us.

Yes, we help people along the way. But we move to places where we’re appreciated with the things we find simple and easy for us.

(5) Free gifts

We keep giving free gifts!

Yes, people on the Internet expect free gifts. So the Internet has come to be a place that demands free gifts.

There’s a good side. Because it’s become a way for buyers to discern whether there’s a fit with you before investing.

Transformation vs. Entertainment

Getting free stuff online has also become a way of life for freebie seekers who are not yet willing to take action to transform their lives. As a result, our stuff is simply entertainment for people who are merely curious about, instead of ready for, the transformation we offer those who take in our help in deeper ways.

By the way, that’s going to be true of a lot of our buyers too! Taking action for transformation is attractive but requires work that many aren’t willing to do… even when there’s ability and willingness to pay!

So we don’t get to know in advance who’s showing up for entertainment. That’s why we’ve got to help all who show up.

Maybe, just maybe, we can inspire the spark. That’s part of why putting all our stuff in a process is so critical.

That’s part of why keeping it simple and easy matters. Ahhhhh… Aha?!

Getting to ‘Aha!’

How does clarity of purpose gets us to the solid foundation for our success online?

Or – put in the simple and easy form of two words? Bottom line!

What is the bottom line?

  • We want to help, in some tiny way, shape or form, anyone who finds us.
  • We want to help a little bit.
  • That’s right, we only want to help a little bit.

Why we want our free stuff to help just a little bit:

  • Because people don’t get problems overnight.
  • Because people don’t recognize problems in an instant.
  • Because people build habits around problems.
  • Because the world is full of information about how to solve problems, so if someone was going to solve their problem all on their own without any interaction from a real person, all they’d need to do is go to a public library.
  • Oh, and yeah, because we want to get paid online, so giving everything free wouldn’t be sustainable anyways!

We want to do so automatically as a way of letting people who want more to identify themselves and let us know.

That’s to say, we automate our help by putting out free stuff.

whether the timing is right for someone to buy or not!

How do we attract our future best buyers?

(1)  Be ourself

Write quality, useful content connected in some way to our business. Publish our content as articles. Choose to publish in ways and places our ideal, best buyers will find us and read our content.

(2)  Link back to our business

Let our readers find us so some will choose to become our visitors. Folks who like our free stuff that they first encounter may want more free stuff right away. So let’s give!

(3)  Create a blog or blogs

Write a handful of substantial articles and post them on our blog. Be boldly ourself. Focus as tightly or loosley on our own business as we feel moved to be. Link back to our blog or blogs from stuff we put online and include ways to connect with us by inviting people to join our email list or email lists.

(4) Content

Once we’ve published content on our blog, let’s start writing and publishing more content in other places. Let’s get our content online wherever we discover that our buyers hang out. Let’s give helpful content your buyers find useful.

(5) Focus

We focus our efforts ever more tightly so we end up with simple and easy ways to help people. Let’s choose urgent problems we can solve. Let’s begin sharing steps in solving those problems.

(6) Bold

As we continue to write, let’s be ourself, and do so ever more boldly. That’s how we’ll gain ever more clarity about who we are and what we do best. As we do, we’ll tend to draw visitors who have those problems closer to us. Then let’s engage so we can develop relationships of respect, liking, and trusting by being bold enough to help with real problems.

(7) Purpose

We’ll find over time that we get clarity on our purpose. As we begin to feel clarity of purpose, we tend to shine. That’s when our business begins to flow from our heart and the pieces begin to come together. That’s when we need to observe what we’ve done along the way and make it simple and easy.

Won’t we annoy people who don’t connect with you?

Yes! That is exactly the point.

We want a lot of our readers not to visit!

We want a lot of our visitors not to subscribe!

Yes, you read that right.

We want to repel some people!

(1)  There’s good reason to push away people who don’t have the urgent problems we choose to focus upon!

(2)  We’re going to become among the best in the world at some aspects of what we do. So we’ll focus on where we can provide the best products and services. We’ll continue getting better at those.

(3)  We cannot help everyone! If we try to help everyone, we’ll end up being no great help to anyone because we’ll be scattering our time when we could be helping real people with real problems while getting better at what we’re best at!

Our ideal, best buyer is likely to have problems our solutions match, right?

Our subscribers we can best help have that same stuff in common with our best buyers, too. That’s why we can help each other. 😉

How can it be important to repel people?

(1)  Finite resources.

We use some of those finite resources for each subscriber. When we attract the right subscribers, whether they buy or not is irrelevant because we learn something from each interaction.

The reverse is also true. That’s why we waste finite resources when we don’t repel people, because we simply don’t get to learn what we need to learn when we’re attracting the wrong people.

(2)  Mental energy.

Good subscribers ask questions. Relevant questions increase our mental energy!

The reverse is also true. That’s why we want only those with relevant questions,  and the best way to do that is to repel those who aren’t able or willing to ask.

(5)  Technology stuff.

The moving parts is technology stuff. There’s lots of reasons we only want the right people on our lists.

For example, when we build lists of people who don’t open our emails then there’s a chance of our email not getting delivered.

Why? Because Internet Service Providers (ISPs) pay attention to whether your emails to their email customers get opened or not. When most don’t get opened, you risk being listed as spam. Then future subscribers who use that same Internet Service Provider (ISP) might not get any of your emails.

(6) Who we are

We’re not the right person to help everyone! Recognizing that is part of our clarity of purpose.

So let’s encourage qualified visitors to opt-in to our lists.

  • Let’s make that so by our behavior toward qualified visitors.
  • Let’s encourage unqualified visitors to disqualify themselves by leaving without opting in by those same behaviors.

How? I’ll tell you how!

Our behavior will attract or repel based on fit!

(1) What we put out

What we put out there online smells right to a qualified prospect. They join our list because it feels like it might be a good fit. They feel like they’ll get good stuff.

(2) What we give as free gifts

What we give away creates a feeling of connection with the right people. They may or may not ever buy from us but they will help us learn what we need to learn. They give us feedback and opportunities to help them that help us get better.

(3) What we say as our call to action

When we invite the right people to our list, what we offer feels natural to the right people. They take action and join our email list so they can get what they want out of it. By repelling the wrong people, we get to build a list to be proud of because we’re connecting with people, building a relationship with people who begin tor respect, like and trust us.

Then, other things being equal, when we later create something that includes what they want to buy, those who are going to buy that choose to buy from us rather than from a stranger.

Clarity of Purpose

When we have clarity of purpose, it shines through in all we do.

(1) Qualified visitors recognize your value and fit.

(2) Free gifts attractive to qualified visitors act like a magnet.

We grab more of your qualified visitor’s attention.

Divided Attention

Divided attention is a reality. And even the right people are going to have divided attention when they find us. That can be good.

Why? Here’s an example:

1)  Some people may be in a focused mode, maybe even doing research trying to find what you offer. Yet these same people are drinking coffee in a crowded, noisy room. Or caring for an elderly parent or a young child – or a combination.

(2)  Your gift’s attractiveness and fit pulls attention to you. You pop to the top of mind like a strong magnet pulls nails to the top of a box of feathers.

(3)  You grab attention! Then you keep it because your call to action means you’ve told your qualified visitor exactly what to do.

When we give directions, we tend get action when the action is simple and the fit feels right. There’s less analysis because the feeling that we fit what someone wants hits a tipping point.

Your Call To Action:

Tell your visitor what to do.

Keep your directions simple!

For example, build your list by asking visitors to enter first name and email. Use a simple form. Use a button that clearly tells your visitor it’s the place to click to become your subscriber.

UPDATE: Check out this example from what I’m doing now: http://slowselfimprovementguide.com/listbuildingfortraffic/

and here’s an article from that site sharing what I’m doing now:




How I Got 21 Days 6842 Dollars Online Revenue

That’s a 21 day snapshot of online revenue. January 15th through February 5th that’s what happened. I got 21 days 6842 dollars online revenue generated by my product.

Instead of only saying to the world, “Hey, I did it!” I want to say to you in particular, “Here’s step by step how to do it!”

Yes! This is about helping you take action online. Any kind of action! Whatever is appropriate for you, your business, your situation, your dreams and your goals.

You got to this blog. Maybe then it’s your time to take action online in some way? Learn skills so you can get your time to sparkle and set sights on your spectacular learning adventure on taking action online.

You’ve got deep, hidden and astonishing areas of expertise. You’ve got specific expertise that other people want and need! Yes, you’ve got expertise that people are willing, even happy and eager, to pay for.


Today’s Tiny Tip of the Day:

Use what you’ve learned in your lifetime.

Even if you have to brush up on or update your skills!

Even if your expertise is from the school of hard knocks.


Hang on one moment while I explain! Close your eyes for a moment and imagine one of your most dark dangerous difficult past moments.

Now imagine being there! Imagine being you. Right now being the you of back then.

Imagine that you’re not alone. Instead, imagine that today’s you is right there to guide you (you as yesterday’s you). There helping you take action online,  silently, sincerely and safely supporting you to a satisfying specific solution.

How does that feel, as yesterday’s you? Pretty good, right? I mean, compared to what it was without today’s you there helping you take action.

Question! You can imagine yesterday’s you getting some kind of benefit, can’t you?

Exactly! And that’s exactly what you’re going to do. You’re going to take action online in some way.

You’re going to use what you know. You’re going to find people with pressing problems you already know how to solve. You will build your list, doing your list building for traffic, using Internet marketing.

But wait! You have learned NOTHING yet. You’re going to unleash the power of the Internet using Internet marketing because that way you’ll breeze through the delicate delivery details.

Bottom line is… You’ll pour out your experience out in words. You’ll practice by getting your own information in products. You’ll practice putting them out kind of into your own personal vending machine on the Internet.

Tiny! You get tiny tips for putting together a workable Internet foundation here.

Confidence! Building your Internet foundation and using Internet marketing will strengthen your confidence. You’ll apply that confidence.

Help! You’ll learn the very first baby steps of applying your life experience to help people. You will help who have pressing problems you know how to solve.

Transformation! Helping other people is a surprising and wonderful thing. Serving others transforms you.

Do it Yourself! You will enjoy the work of transforming your life yourself and bring forth the sparkling star part of you that’s silently sleeping within you.

Do you follow me so far? You can find your own way on the Internet and bring joy and solutions to people with problems. Design your stuff right into the wide open breezy spaces that fit you best.

Fair enough? It’s time to look closely at getting your skills where you’re simply the best at something people will pay for into an information product. So watch this space.

How will this blog help you in list building for traffic? There will be some fine tuning for sure. Do you know what one thing we’ll focus on while learning skills?

Your Mindset! Transforming your life involves focus. Your focus is your mindset. Your mindset of becoming and being truly the best at what you already know. Along the way you’ll work at mastering whatever important bits may be missing.

UPDATE: Here’s what I’m doing now: http://slowselfimprovementguide.com/2017/01/13/how-do-you-become-successful-in-starting-a-business/

And where you can learn more… http://slowselfimprovementguide.com/listbuildingfortraffic/


25 Ways How to Use List Building in Making the Sale

25 ways how to use list building in making the sale List building creates success in business. You’re able to observe behavior and to identify urgent problems you know how to solve as you go about list building. You interact, connect, and develop relationships with people, giving so much benefit that your list building efforts act for you in making the sale.

Here’s 25 ways how to use list building in making the sale:

  1. List building automates part of making the sale. Usually people need an awareness and some level of trust before making a buying decision. Responding to your list building effort to gain more information is a smaller commitment that’s easier for people — and gives you the power to deliver messages that build awareness and trust over time.
  2. List building gives you leverage in making the sale both offline and online. Your list building for traffic gives you control over developing a relationship with people on your list. The convenience of email provides instant gratification to the curious and gives hope for a solution.
  3. List building for traffic attracts people to visit. Visits that follow to your bricks-and-mortar store front, website and blog nurture a relationship with you and your business. List building gets your message to the right person at their right moments, drawing each closer to an in-person, phoned-in or online purchase.
  4. Proclaims your solution. Use your list building work to write messages that arrive regularly. Educate, entertain and delight using memorable stories that show your solutions in action.
  5. Develops relationships. Use list building as your tool for connecting with the right people over time, automatically. Create and grow an audience that delights in knowing the latest and greatest news of you and your business.
  6. Creates consistent connections. Use list building to share stories about specific results and outcomes of your clients. Offer to include details and links to your clients business as part of each story so that your clients benefit from speaking up.
  7. Creates anticipation for your next message. When you deliver messages in a pattern, such as every Wednesday or the first of the month people begin to expect you to appear in their inbox. Share what’s coming in your next message, too, and you’ll help people to really look forward to hearing from you.
  8. Observe. Learn what your best customers have in common! Use that know-how to figure out strategies that attract more people who have those same characteristics.
  9. Be found. Write articles of interest to your market! Publish in article directories or as guest blog posts with links to your list building opt in.
  10. Invites specific behavior. On a most basic level, list building creates a list of people you can invite for specific benefits, becoming traffic to your business locations both online and offline. Your list building effort gives you the contact information to send email that promotes information and special offers you can track.
  11. Expected. Studies continue to show that people prefer to receive information from businesses by email. This is true even of people who are so involved in social media for communication that they rarely send email themselves.
  12. Copy Tradition! In part, list building imitates and automates the behavior of traders and merchants of old. Throughout history, long before the conveniences we enjoy today, business owners created success by getting to know people. Face to face interactions that took place allowed nonverbal communication to deliver keys to the needs and preferences of buyers.
  13. Know Exactly! When you know people well, you serve needs more effectively. Use list building to work toward the day you know the needs and preferences of your market so well that you instinctively create a new service to fit a pressing need. Use your knowledge to hit a targeted and pressing need exactly!
  14. Insight. List building gives you insights into challenges that arise repeatedly and that lets you make a new product that delivers a solution. That backs in your list building in making a sale because you can contact the folks most likely to benefit — and get testimonial stories to share with the rest of your list!
  15. Traders and merchants of old knew the market in making the sale. Old-time knowledge came from observing the behavior of people first hand. At the most basic level, face to face interaction was the way of list building in making the sale long ago.
  16. Effectiveness. Whenever you connect with people list building is effective. Each interaction garners you more bits of information that help you serve well. Aim for connecting,  yet pay attention to use what you learn to discover more ways of making the sale.
  17. Powerful! By connecting on a regular basis, you get more consistent results in making the sale. Doing so automatically frees you to work on your business rather than just in your business — and that’s how your profits grow with leaps and bounds!
  18. Angles. List building gives you a way to show the right people your solutions from a variety of different angles. Each time you create another angle and get that information in front of people, you are closer to making the sale.
  19. Catch attention. Getting your email in front of the people who are most likely to benefit is a convenient way to draw attention to the gaps you can fill for each of the developing relationships in your list. Use your list building tools to know which readers most need each message.
  20. Safe. Your products and services get good outcomes for your clients, right? That’s a form of social proof that doing business with you is safe. Getting the stories of  results into the hands of the right people at the right time leads to making the sale.
  21. Positive outcomes. When you have a way to create positive outcomes, it’s not enough simply to let the facts exist. You’ve got to weave the facts into a story and get the story delivered to people who will relate to the story.
  22. Relate a story as a first step in recognizing a solution. Your success in making the sale requires being in the minds of people. List building empowers you to be on the mind of people in a way that feels safe to recognize a solution. Stories of results then create a pathway for you into the minds of the right people when minds are open.
  23. Control timing! Now, with email and the Internet as our tools, your list building automates the delivery of your message at a time of your choice. Traders and merchants of old needed to make significant effort for each individual message but you can time your messages to match seasonal behavior and needs — even specific holidays or events to the day.
  24. Control who learns about your best results. Use list building in making the sale by release a new story just to your most responsive list of repeat buyers. Start to create a “buzz” in the marketplace by having a group that’s “in the know” so your early news gets forwarded to friends and colleagues.
  25. Urgency via special offers or coupons. Be sure to include expiration dates!  That creates a sense of urgency as well as an incentive to keep opening each email — and reduces your risk in terms of needing to honor what becomes an ancient coupon at some far future date.

Business is about making the sale. Doing so requires a constant flow of referrals, repeat buyers, buyers and visitors. List building lets you create that flow by sending traffic to your website, blog, or offline store where you focus on making the sale. Well, that’s it: 25 list building tips.

UPDATE: Here’s what I’m doing now: http://slowselfimprovementguide.com/2017/01/13/how-do-you-become-successful-in-starting-a-business/

And where you can learn more… http://slowselfimprovementguide.com/listbuildingfortraffic/


Your List Represents Your Business Relationships

Your list represents your business relationships. Business is an exchange of value. Ao, to give more in use value than customers give in cash value. Every time!

What is a list? To an outsider, your list is perhaps just a collection of email addresses and the like. To you, as the owner of your business that created your list, your list represents your important relationships within your marketplace and with your buyers.

Yet for small business owners, your list is much more than a collection of email addresses. More than whatever other data you may choose to collect, too. Your list is the center core of your small business.

Your list is your asset. Your list is important. Indeed, your list is probably your most important business asset even if you own a lot of equipment!

In the USA, none other than, “Uncle Sam” has long recognized the dollars and cents value of your list as a small business owner. Not the actual content of your list! But certainly in the value of your list as your asset, as representing your business.

Yes, indeed, your list has value and “Uncle Sam” cares! The fact that your list is indeed an asset is recognized by the federal government of the United States of America. From allowing tax deductions to valuing businesses, “Uncle Sam” recognized the value of your list long before the first computer — or tamed electricity to run it — were available.

How? As, “Goodwill.” There’s a line for Goodwill in your balance sheet for business valuations that is used for the value of your reputation and your relationships.

Your list represents your relationships. When you automate your list building efforts, your list provides a glimpse at details of each of your relationships. Your list kind of acts as an extra memory for you as a business owner, too, even showing who is interested in what topics based on what emails are opened.

List building involves you in the creation and nurturing of your most important business asset. Don’t worry, list building for traffic will help you. Learn how to create, nurture, automate.

Your small business relies on your list because your list represents your relationships. That includes your relationships with repeat buyers who give referrals! Right through to the people who just this moment found you and asked to learn more. As you automate and set up your list building efforts to work for you on autopilot,  your list building work creates your own personal vending machine on the Internet.

UPDATE: Here’s what I’m doing now: http://slowselfimprovementguide.com/2017/01/13/how-do-you-become-successful-in-starting-a-business/

And where you can learn more… http://slowselfimprovementguide.com/listbuildingfortraffic/


List Building Creates Your Asset

List building creates your asset. Business is about relationships. Your business relationships are represented by your list.

In fact, list building is your most important business responsibility. Don’t rush to delegate or outsource this task that’s on the critical path to your success. Keep your hand in.

Create your list with care. Make time to invite all your existing customers! Consider what will attract a fresh stream of new visitors who are interested in your main topic who will grow to like, respect and trust you.

Your visitors will get to know your business. As in the real you, warts, farts, giggles, expertise in your main topic, and all. Your progress as you grow will be visible and gain respect.

Your visitors who have a challenge need help! A percentage of your visitors who believe you can help them solve their most pressing problems convert to subscribers. That’s your objective: attracting people who recognize your ability to offer a solution to their needs and capturing their contact information.

You faced challenges. You found solutions. You’ve done so in the area you’re helping people now. That’s something you share in common with your subscribers.

When your business has something in common with a visitor, you’ll be able to relate to each other. You can help each other grow. Yes, you can grow from each subscriber because helping people get what they need helps you grow as a leader.

Feedback, constructive criticism, even off-the-wall comments help you to build community. Community leads to contribution over time. Recognized contribution leads to a stronger community.

As each subscriber with something in common joins your list, you grow your list into your community. You interact, you help. You get to know your subscribers on your list one subscriber at a time. That’s where relationships arise.

Jump starting a community can take time. You start out with a community of you. Your conversation-opening blog growing into a community requires a visitor who becomes a subscriber, and someone courageous who gives your first comment.

Your business starts with a community: you! List building for traffic starts now as a community of one. You start somewhere, such as right hear in writing blog posts – and let audio and video follow!

Do you want to learn to write, record audios and videos as you build your list around your main topic? You’ll find help here for that too. That’s about putting your benefits and yourself in.

Step one is choosing your main topic. Then you’ve got to let go of at least a little bit of the fear of doing something new. Your fear becomes excitement in bits and pieces!

You stretch your comfort zone. Pay attention to your feelings. Take action!

Be yourself. Let “You!” out into the world. That’s how people visit, subscribe — and unsubscribe!

Unsubscribing is as important as subscribing when you’re building a list. Being yourself means you’re sharing who you are. That’s kind of where relationships are born that fit you and what you are doing to help the world.

Relationships grow from appreciation of your insights. For some people, that means you agreeing with what they already thought of. For others, appreciation may stem from your style combined with your useful and informative delivery of help, regardless of whether they agree with you or not.

Relationships online are similar to relationships “in the real world”. Many of the people in our lives are quite different from us. At least, when you’re open-minded, you attract a life for yourself that includes a wide variety of people!

Figuring out who is safe to keep in your life and your business is a trial-and-error sifting process. That’s going to be true in your list building too! You’ll be unsubscribing people from your list, just as people are unsubscribing from your list.

When someone on your list turns to you for help, respond! That request for help may be in your area of expertise — or not! Either way, be open, confirm your understanding, and act as your best self.

Listen to your subscribers by paying attention to details! Check in to make sure you understand what help is needed. As in kind of repeat back to your subscriber in other words to check that your understanding is correct.

Why be so careful? Because words in an email exchange or on a comment form lack context! You don’t get to hear tone of voice, you miss out on the chance to smile an acknowledgement that “you matter!” or nod that “I’m here and listening!” at all.

You’ll make mistakes. We all do! Yet by establishing a habit of confirming your understanding, you diffuse the barrier a lack of context creates.

If you’re willing and able to help? Say so. Offer different ways, including by exchanging email.

If it’s not something you can help with or want to help with? Be yourself, responsibly, just as you would offline. Be upfront, clear, and honest in a gentle way.

Do your best to reply immediately.  The intent is to give a solution that will get your subscriber one step closer to solving their problem. That may be a sentence or a paragraph of advice freely given because you understand and can direct subscriber around a bump.

If you have your own service or product that gives a full solution? You can share a link to somewhere you personally explain how and why that’s a solution to this exact situation and how your clients benefit. And consider giving a copy or a partial copy right then and there.

Why? Well, if you’re referring to your own product, you’ve probably written a blog post about it already, haven’t you? Give a link to the one best-fit blog post of yours that fits their exact need.

What if you don’t have a blog post that fits? Congratulations! You’ve been handed an opportunity!

Your subscriber just helped you. You’ve been given a real-life example. You received a gift for your blog.

Give a solution for that exact problem with a link to your own product as a blog post. I say congratulations because that is the very best way to talk to, “the whole world!” You’ll be able to put this one person in your mind and write exactly what will benefit them most.

How does that relate to your list building for your main topic? Like a custom fit pair of the best shoes! Your one subscriber who asked for help is not the only person in the world approaching your solution with that set of circumstances.

Say, “Thank you!” You might even want to give your subscriber who prompted your post a thank you gift from among your information products. Not just to be kind — you’ll also encourage future interactions.

Write your post! Put a link to your post in your email to your subscriber saying, “thank you!” and give at least a valuable excerpt from the product you link to in your blog post. Specifically giving the next, “next step” so your subscriber gets another step closer in what they need to do.

Then listen! Maybe you’ll get an opportunity to walk through an entire new path to your solution. Your now-building community sees your steps and ignites your imagination. A whole series of blog posts may pop right out, maybe even a different approach that yields new products as well as new ways of coaching and mentoring that you decide to offer.

You’re an expert! I mean, you knew the answer. You helped with your knowing the answer and your being, “You!”

When you don’t have a clue say so! Be yourself, responsibly, just as you would offline. But that’s different from just not having helped.

Your existing life experience includes solutions to problems. You might not feel comfortable sharing that experience. I’m not suggesting you pretend or fake it, I’m simply saying when you have solutions and sharing them is outside your comfort zone that you leap that chasm.

Dare to share your expertise. Dare to share solutions to problems about your main topic in your list building activity. Step out of your comfort zone: grow yourself and grow your business.

UPDATE: Here’s what I’m doing now: http://slowselfimprovementguide.com/2017/01/13/how-do-you-become-successful-in-starting-a-business/

And where you can learn more… http://slowselfimprovementguide.com/listbuildingfortraffic/