What are the secrets of internet marketing for small business owners? Good question!
In fact, that is a question that gets asked a lot online! That’s why I’m writing this article.
Using Internet marketing in your business is becoming more critical for business success with every passing year. It’s still a fairly new skill for small business owners.
In this article I share 3 secrets of Internet marketing for you as a small business owner.
3 Secrets of Internet marketing
Supply is whatever gets sold. That’s the products and services you sell.
For small business owners, what’s your bottom line goal? Profit!
Small business owners get paid profit. You get profit when you do what you’re best at doing.
Your small business is most efficient there. Be choosy! What you choose to supply matters.
Demand is whatever people want.
Hint? Supply what people want!
Clues? Where do people spend money now?
You don’t want to create buyers! You want to attract buyers who have an existing demand.
Supply plus Demand
When your supply fits demand? People with urgent demand for your supply of solutions will seek you out and find you.
That’s how you meet demand in Internet marketing. Find out how to be found by the right people!
That’s research. But remember to research supply plus demand.
Where urgent demand fits stuff your business is best at supplying you’re ready to apply human psychology.
Human psychology is about feelings. You want to guide people to have buying related feelings.
That happens when people respect, like and trust you. Finding you online starts that!
Email from you continues the conversation. Apply human psychology as you create sample emails.
Test, measure and adjust based on what you learn. Don’t keep testing forever!
Supply plus Demand plus Human Psychology
Once you know where your best supply and demand lies? Apply human psychology.
Help people find you and buy from you. Set everything up together and start helping people!
How? The secret about applying human psychology to supply and demand is in connecting with buyers one by one.
Why? What you cannot do for one buyer, won’t work for a crowd.
Focus on human psychology of one person. When you figure it out, don’t keep that a secret!
Copy what works with one buyer. Create email campaigns for subscribers.
For your buyers, too! Create sample emails using what you’ve learned so you can nurture your buyers over time.
Do it again. Internet marketing is the, “Repeat!” part that you add on to connecting one person at a time.
Creating sample emails is your tool. You use your sample emails along with your list technology to automate online.
Apply your knowledge of supply and demand to connect with buyers using human psychology.
Experiment! Find what works for you.
Create sample emails using what you did.
Do it again!
UPDATE: By the way, do you want to learn more? I’m using business examples as I teach, so I invite you to visit here: http://slowselfimprovementguide.com/2017/01/13/how-do-you-become-successful-in-starting-a-business/